The founder of the PRAI luxury skin care brand, Cathy Kangas, gets my vote for being one of the most influential women in the beauty business. Globally.
As well as being able to sum up what women have to contend with as they age in her own, unique style, she is a leading light in animal welfare. So, not only are all her products cruelty-free, a percentage of sales financially support charitable work. She even runs her own foundation for animals and sits on the board of The Humane Society of the United States.
Cathy is a straight talker and a philanthropist. She is also an exceptional saleswoman, and quite mesmerising to watch. There is just something about they way she describes common pitfalls of ageing and what her products can do to help women reclaim their youth that draws you in.
She often refers to ‘inner beauty’ but, to cut to the chase, it’s what people see on the outside that draws ladies of my age to anti-ageing skin care products.
I was bound to eventually buy some of her plant-based products. I’ve recently purchased two, although this review will focus on PRAI’s 24K Gold Caviar Wrinkle Repair Serum.
About PRAI 24k Gold Caviar Wrinkle Repair Serum
This serum was developed to brighten the face while locking in hydration and reducing puffiness and fine lines. It contains 24k gold and utilises PRAI’s revered Line Factor technology.
Other potent ingredients include hyaluronic acid, vitamin C, pea and bamboo extract, and PRAI oil.
Research carried out on the product showed impressive results. Of those who took part in trials, almost 100 per cent reported a reduction in the appearance of wrinkles and fine lines – 97 per cent. Tests revealed the serum can improve the skin’s firmness and elasticity by more than 60 per cent.
This product is suitable for vegans.
I bought the product with a wrinkle repair face cream, sold in limited edition gold metal pots with ornamental animal detailing. I can tell you now, they look dazzling on my dressing table. And they were completely identical to what was advertised, including size.
My Experience of the Serum
I am sure I read somewhere that this serum is intended for day-use. However, I have been using it at night, prior to applying a moisturiser. I cleanse my face with either Elemis Pro-Collagen Cleansing Balm or a Garnier micellar water.
It has the right look and feel for a high-quality skin care product. As you would expect from a luxury brand, this serum has the consistency of a gel. It is clear-ish in colour and silky to the touch. It also has a pleasant scent. I would liken it to a mild soap smell.
Once applied to the face, it has an almost wax quality – something akin to how you would imagine the surface of very young skin to feel. You can sense the face responding to the serum. I can tell that it will be a great base for make-up during the summer.
This product is not greasy or oily. It leaves the skin feeling refreshed and dewy-like. It’s lovely.
I’ve been using the serum for less than a week but, already, I can see the benefits. My skin looks firmer and clearer. Puffiness under the eyes has gone.
PRAI 24k Gold Caviar Wrinkle Repair Serum adds a touch of luxury to a skin care routine. It feels fabulous on the skin and is less expensive than some other top brands. At the time of writing this review, the product was retailing for £37.99. Click the image above for the latest price.
I would urge Cathy to consider expanding more of her range, especially the great-value special deals, to more accessible platforms – ones that offer next-day delivery.
Today’s note to readers: I am thrilled to announce that Roselynne Evans has won our High Heel Spa Set for her detailed comment about personal skin care and lifestyle choices. We currently have some great deals on our Facebook page for Liz Earle, Korres and Clinique products. Meanwhile, my cancer, pandemic and Regime Skin Care story has been featured on Thrive Global. Things are looking up on the Covid-19 front – at last. Maybe, the summer will be better than we have dared to allow ourselves to imagine. I’m ready!
Don’t forget to enter our competition to win a fabulous Phoera foundation bundle.