Achieving the perfect pout no longer necessitates invasive beauty treatments. Botox is so yesterday - thanks to a plethora of new era lip plumpers - most notably in the form of a lip gloss.
Having thin lips, especially the upper lip, is often considered a sign of ageing. A barely-there pout can make us look mean as well as old, so it is no wonder that more and more women are being turned onto cosmetics that promise a fuller look.
Instant lip plumpers are popular across all age groups, even those in their teens.
Attempting to emulate influencers and celebrities has been a big driver in sales of everything from topical serums to plastic sucker cups.
Do lip plumpers work?
Yes, they do. Lip gloss plumpers are inexpensive and have been scientifically proven to work.
However, it is how they work that you should consider before investing in one.
How do they make lips look fuller?
While a vast majority of brands use natural active ingredients, they are mostly irritants. Think of cinnamon and peppermint. Bee venom is especially popular.
These products plump up the lips by aggravating the skin. They cause inflammation - the result of blood flooding the irritated area. The reaction is what makes lips look fuller.
It is worth pointing out that these irritants are considered safe - so long as you don't have sensitive skin.
Some of the most popular glosses have some stand-out unforgettable names - like Soap & Glory's Sexy Mother Pucker range and NYX's Filler Instinct.
Are there any alternatives?
Yes. If you are not keen on some of the ingredients listed or have sensitive skin? Look out for a non-instant plumper. Choose one with hyaluronic acid as its main active ingredient.
We've showcased some of the most popular enhancers, including those with hyaluronic acid, in the Winter edition of our free beauty magazine, REGIME. Read it here.
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