Many women with flawless skin still choose to wear foundation because of the beneficial ingredients found in modern products. For others, of course, a good cheap foundation is essential to even out the skin tone and conceal flaws.
Whatever your reason for wearing foundation, be it every day or only for special occasions, choosing the right product at the right price should be your goal.
With built-in sunscreen, moisturisers, vitamins and more, there has never been a better time to use this type of cosmetic.
Available in cream, liquid and powder formulations, there is a product that is just right for your skin and makeup preferences.
The Ancient Egyptians, Greeks and Romans all wore a type of foundation; some to enhance their beauty and others to fit in with trends for lighter skin.
Today, of course, it is all about boosting self-esteem and fashion.
The modern version of foundation can find its roots in greasepaint, first developed for a theatre in Germany and later perfected by Max Factor, the legendary makeup artist, in 1914.
Benefits and coverage
With a good skincare routine, foundation makeup that includes SPF and hyaluronic acid, such as L'Oréal Paris True Match Liquid Foundation, can protect the face from sun damage and delay the onset of fine lines or wrinkles. Some products deliver other benefits that further support anti-ageing. In addition, makeup primers, worn underneath foundation, can now be found with ceramides, moisturisers and vitamins.
Most foundations have either neutral, warm, cool or olive bases to match the majority of skin tones. Over the past 10 years, the number of shades available has grown enormously and continues to expand. It is much easier now to find a close match to your natural skin colour than it was even three years ago. Makeup Revolution's Conceal & Define Foundation, for example, is available in a staggering 49 shades and counting!
Along with an increase in colour choices, today's foundations come in a range coverage strengths. The four staples are full, medium, light and sheer. Most foundations offer 'buildable' coverage, giving you the option to turn a medium product into a full coverage version.
Some foundations are so long-wearing they can stay put all day and night, especially if set with a spray after application.
With the expansion of the market has come some innovative new tools such as beauty blenders and better designed makeup brushes. For quick, even coverage, clean fingertips on primed skin are still the best way to apply foundation.
Buying cheap foundation makeup
You don't have to spend much to get a foundation that delivers on all fronts. Here are our top buys:
All Skin Types: Phoera - starting from under £8 and also available in bundles
Mature Skin: Max Factor Radiant Lift with SPF 30 - starting from under £7
All Skin Types: Makeup Revolution Conceal & Define Foundation - from under £10
All Skin Types: Rimmel London Match Perfection Liquid Foundation SPF 20 - under £7
Creating a good base will ensure any one of our Top Pick foundations performs well. Which one will you choose?
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