If dark circles and fine lines are the bane of your life, it’s good to know there is something you can do to instantly turn back the...

There was a true buzz surrounding the latest PLouise TikTok Live Festival. The run-up saw invitations go out for fans of the brand to...

Beauty may well indeed be in the eye of the beholder but, of course, any judgement always hinges on who the beholder is. The aesthetics...

Beneath the veil of moonlight, where passion and mystery intertwine, blooms the alluring pigments of dark romance themed makeup. They are...

Soft grunge makeup is fresh and edgy. An intriguing fusion of rebellion and ethereal charm, it's the antithesis of flawless combined with...

Dazzling lids, smokey blow-outs and perfect transitions – the world of eye makeup relies on colour. But within that creative, vibrant...

There is nothing quite like black eyeliner for making a dramatic style statement. It instantly draws attention to the eyes, ensuring they...

Eyes are a defining feature of the face, but taking care of delicate skin around them can become an almost impossible task as we age....

Profusion Cosmetics is one of those makeup brands that sits quite comfortably in the ‘budget’ space but never gets much positive...

Jeffree Star went into creative overload when he produced his Gothic Beach collection. Launched before Halloween, it deviates from a pure...

I'm new to Beauty Bay, having been led there by a burning desire to buy Jeffree Star's new Gothic Beach trunk palette. Being an eyeshadow...

Get started with eye make-up the easy way - grab your copy of our comprehensive Eyeshadow Tutorial. As well as walking you through the...